There are really two secret keys to success in small business internet marketing. And if you don’t do them, you can pretty much forget about ranking your small business website on Page 1 of Google. It’s not just about building web sites and expecting people to get interested. Generating prospects for your small business through internet marketing will only work if you work on ranking your small business website articles on a regular basis. And I stress ‘regular basis’… it’s not a one-time effort.
‘Keywords’ – The FIRST Secret Key To Getting on Page 1 of Google
The key to any successful small business internet marketing nowadays is the careful choice of keywords for your articles. Choosing the wrong keywords is the No.1 reason why your small business website is not ranking on Page 1 of Google. You’ll never become successful if your keywords attract millions of searchers. If you sell shoes, there is no way you can go head-to-head with Zappos.com or any other huge company in the shoe business. You’ve got to look for a much smaller “niche” in the entire shoe industry.
For example, maybe you can use the keywords, “pink stilettos”. These keywords called “long tail keywords” or “keyword phrases” will immediately get you further up the search engines than by simply using the word “shoes”. Google’s Keyword Tool is ideal for newbies to find underrated phrases or long tail keywords.
By entering the phrase “pink stilettos”, Google will tell you how many searches were in the past month for that phrase, both globally and in the U.S. If you would like to conduct much more in-depth keyword research, there are a number of other programs you can buy. We use Market Samurai as our primary keyword research tool personally so we do not waste any of our time going after keywords that we have zero chance in ranking for in Google.
Now once you have done your keyword research for your small business internet marketing, you’ll have to pay attention to the results it returns and pick which keywords you will be targeting for your articles. If a keyword returns around five thousand searches a month locally, that is actually perfect. Whether you use local or world search numbers is dependent upon the product you are promoting. The No.1 goal is to be on Page 1 of Google or the other search engines. It will take lots of endurance and some work to get there, but the reality is… that is where the money is.
Remember, if you are NOT on Page 1, then all of your efforts is really just a waste of time.
Google likes regularly updated web sites. So for your small business internet marketing, you’ll have to constantly update your website articles to be Google friendly.
So it is vital to your small business internet marketing efforts for you to continuously improve your skills in writing 500-word articles. Here’s a tip on writing your articles… your article should be rich in keywords, but too much will actually hurt your rankings. Your keywords should be used within the first and last paragraphs of the article and should be found at least once every hundred words within the body of the text. About a 1%-2% keyword density ratio is just about right.
Now there is a second major key you really need to implement in order to succeed in ranking on Page 1 of Google. And many small businesses do this the wrong way, and unknowingly they sabotage all their small business internet marketing efforts. I discuss this 2nd key in more detail in my blog. Just click on the link in the resource box section below… see you there!